The Phoenix Coaching Co.


Resilient Organizations


Authenticity is our trademark. We are not your average external consultants. We offer Talent Management, Organization Effectiveness, Learning & Development and Leadership Coaching solutions which are based in the realities of our in-depth experience in Human Resources - and we design and deliver people initiatives that create a positive impact for your employees and your business.


We build authentic and inclusive cultures, we develop humanity and resilience in leadership, we empower teams to engagement and superior performance, we design efficient HR processes and organization structures  - to help you build a sustainable, high-performing organization. We've worked globally with multinational clients over many years delivering interventions across the entire HR lifecycle. Find out more about our key areas of expertise below.



Learning and Development describes the formal, ongoing efforts of organizations to improve their employees' performance, development and engagement through a variety of development interventions. Organizations investing in L&D recognize it as a key factor in determining long-term business success and sustainability.


Talent Management extends beyond talent acquisition to identifying hidden talent in your organization and maximizing the potential of your talent to develop them to be their best.



Organization Effectiveness is the translation of an organization's strategic intent into a blueprint for how the organization will deliver value. It includes design principles for how the organization will operate, how decisions will be made and which behaviours drive performance.



Coaching focuses on visioning, success, the present, and moving into the future.  The purpose of coaching is frequently about maximizing performance, learning and development.

OUr Founder

Afsheen Ismail-Wey is the Founder of The Phoenix Coaching Co., with 17+ years of experience in HR and Talent and Organization Effectiveness in multinational organizations across Europe, Middle East, Africa and the Subcontinent. She is also an award-winning, ICF certified Leadership & Executive Coach.


She is a Board Member with the International Coach Federation's Switzerland Chapter and also Co-Leads the ICF's global Executive and Leadership Coaching community of practice.

She currently resides in Switzerland with her husband and son.


"Our sessions had a huge impact in a very short amount of time. I felt as though I could open up on a professional and very personal level. The biggest benefit I found working with Afsheen is that she combines both her excellent corporate experience with strong intuition."


Hannah D., Head of Business Development,

GCC Global Law Firm


We partner with clients from the following organizations:


Certified By:




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+41 768 239 091


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