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We believe Authentic Leaders create Enabling Cultures and Enabling Cultures nurture Authentic Leaders

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At The Phoenix Coaching Co., Leadership Development is our forte and Authenticity is our trademark. We design and deliver leadership and leadership team development initiatives that create a sustainable impact on your leaders and your organization culture.

We partner with organizations mainly in the FMCG, Pharma and Beverages sectors to build enabling and inclusive cultures, develop humanity and resilience in leadership, empower leadership teams to engagement and superior performance, and co-design your leadership strategies with you.


We work exclusively with ICF Certified Leadership and Executive Coaches to deliver all of our leadership interventions, utilizing Coaching as a fundamental enabler of all of our initiatives.

Afsheen Ismail-Wey

Afsheen Ismail-Wey

Afsheen Ismail-Wey

Afsheen Ismail-Wey

CEO, Leadership Advisor and Leadership Coach

Afsheen has a background of working in and with multinational organizations such as KPMG, Mondelez International and Abbott Laboratories as an HR leader for 18+ years.


Afsheen is the Co-Leader of the International Coach Federation’s (ICF) Leadership and Executive Coaching Community of Practice, a 7,000+ global member community of Coaches, HR practitioners, Business Leaders and Academics. She has also been a past Board Member ICF Switzerland and ICF United Arab Emirates Board. 


Afsheen received an M.B.A. from Baylor University, Texas. She received her coaches training from the Coaches Training Institute. She is also a certified HBDI, MBTI and VOICES 360 practitioner as well as trained in the use of PROSCI Change Management tools. Afsheen is accredited by the International Coaching Federation as a Professional Certified Coach (PCC).


She has lived and worked in 8 countries across 3 continents in the last 20 years. She has consulted, coached and trained clients around the world from the following organizations: Kraft Foods, Mondelez International, Abbott Laboratories, Johnson&Johnson, AstraZeneca, GE, Migros, Diageo amongst others. She is also executive development faculty with Cranfield University.


Afsheen is a passionate researcher of Authentic Inclusive Leadership behaviours and a committed advocate for Diversity and Inclusion in the workplace.


Afsheen is currently based in Switzerland with her husband and son.

We are trusted by leaders and leadership teams from:

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Certified By:


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