Building Resilient Organizations,
Fostering Authentic Inclusive Leadership

Shadow on Concrete Wall

At The Phoenix Coaching Co. authenticity is our trademark. We genuinely care about your organization's and employee's success. We offer Talent Management, Organization Effectiveness, Learning & Development and Leadership Coaching solutions which are based in the realities of our in-depth experience in Human Resources - and we design and deliver people initiatives that create a positive and meaningful impact for your employees and your business that are bedded in your organization's values.


We build authentic and inclusive cultures, we develop humanity and resilience in leadership, we empower teams to engagement and superior performance, we design efficient HR processes and organization structures  - to help you build a sustainable, high-performing organization. We've worked globally with multinational clients over many years delivering interventions across the entire HR lifecycle. 

Afsheen Ismail-Wey

Afsheen Ismail-Wey

Afsheen Ismail-Wey

Afsheen Ismail-Wey

CEO, HR Advisor and Leadership Coach

Afsheen has a background of working in and with multinational organizations such as KPMG, Mondelez International and Abbott Laboratories as an HR leader for 18+ years.


Afsheen is the Co-Leader of the International Coach Federation’s (ICF) Leadership and Executive Coaching Community of Practice, a 7,000+ global member community of Coaches, HR practitioners, Business Leaders and Academics. She has also been a past Board Member ICF Switzerland and ICF United Arab Emirates Board.


Afsheen received an M.B.A. from Baylor University, Texas. She received her coaches training from the Coaches Training Institute. She is also a certified HBDI, MBTI and VOICES 360 practitioner as well as trained in the use of PROSCI Change Management tools. Afsheen is accredited by the International Coaching Federation as a Professional Certified Coach (PCC).


She has lived and worked in 8 countries across 3 continents in the last 20 years. She has consulted, coached and trained clients around the world from the following organizations: Kraft Foods, Mondelez International, Abbott Laboratories, Johnson&Johnson, AstraZeneca, GE, Migros, amongst others.


Afsheen is also a passionate researcher of Authentic Inclusive Leadership behaviors and a committed advocate for Diversity and Inclusion in the workplace.


Afsheen is currently based in Switzerland with her husband and son.

General Electric.jpg

We are trusted by clients from:

BMC Software.jpg

Certified By: