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Passionate about developing

Authentic Inclusive leaders and Sustainable Organizations

Afsheen Ismail-Wey is the CEO of The Phoenix Coaching Co. She has 18+ years of experience in HR and Talent and Organization Effectiveness in multinational organizations across Europe, Middle East, Africa and the Subcontinent. She is also an award-winning, ICF certified Leadership & Executive Coach.


She Co-Leads the ICF's global Executive and Leadership Coaching community of practice of 7000+ members and is a past Board Member of ICF Switzerland and UAE.

Afsheen is an avid advocate of Diversity, Inclusion and Belonging. Having lived and worked in 7 countries across 3 continents in the last 20 years, she currently resides in Switzerland with her husband and son.

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